By Norvy Brandin
The Viking spirit isn’t just for men—it’s for anyone ready to break free from a life of hesitation, doubt, and stagnation. It’s about awakening the raw, primal power that exists within all of us, reconnecting with courage, resilience, and a deep sense of purpose.
But the path looks different for men and women.
For Men: Letting Go of Weakness and Fear
Men today are burdened by expectations that have stripped them of their fire. They are told to be “nice,” to suppress their instincts, to be agreeable at all costs. This has led to generations of passive, disconnected men—always seeking approval, afraid to take risks, and unsure of their own strength.
To awaken the Viking spirit, a man must let go of:
• The need for validation: Stop looking for permission to be strong. Own your power.
• The fear of hardship: Challenges are not to be avoided; they are the fire that forges you.
• The illusion of safety: There is no true security in life. Embrace risk, step forward, and take command of your fate.
• The false self: Be real. Be raw. Strip away the masks and stand fully in who you are.
When a man does this, he stops drifting. He finds his mission, his backbone, and his ability to stand firm in the face of any storm.
For Women: Stepping Into Power and Trust
Women, too, have been conditioned away from their true nature. Many have been taught to dim their light, suppress their wildness, and fit into a mold that doesn’t serve them. Others have been forced into hardness, losing connection with their natural intuition, grace, and feminine power.
To awaken the Viking spirit, a woman must step into:
• Her inner fire: The feminine is not weak. It is wild, untamed, and powerful beyond measure. Own it.
• Her intuition: A woman’s deepest strength comes from her ability to know—to feel what is true and trust it fully.
• Her ability to inspire: Just as men are warriors in the external world, women are warriors of the unseen—moving through life with a force that awakens and uplifts those around them.
• Her balance: Strength and softness. Power and grace. Action and trust. A woman who embraces both becomes unstoppable.
When Men and Women Awaken Together
The Viking spirit is about harmony, not division. When men awaken, they become protectors, leaders, and creators. When women awaken, they become fierce, radiant, and deeply rooted in their wisdom. Together, they form an unbreakable force—one that shapes families, communities, and the world itself.
This is not about outdated gender roles. It is about embracing what is real, what is powerful, and what has been waiting to be reclaimed. The world doesn’t need men who are lost or women who are diminished. It needs warriors—strong, aware, and alive.
The Viking spirit is in your blood. Are you ready to awaken it?
Start your journey : Awaken the Viking Spirit.
At The NOW, we specialize in ‘Meditation for the Modern Mind,’ offering transformative courses that empower individuals and teams across the globe to live and work at their highest potential. We work virtually and in person to foster team coherence, enhance communication, and cultivate deeper self-awareness, resilience, and well-being, unlocking the path to success and fulfillment in today’s fast-paced world.
Article written by Norvy Brandin
Norvy Brandin is the co-founder of The NOW. With a background in authentic leadership, Norvy combines his insights from deep meditation practices and real-world experience to guide individuals toward self-mastery. As a Transformational Coach and Meditation Guide, he empowers others to unlock their full potential through mindfulness, clarity, and courage. Norvy’s teachings draw from ancient wisdom and modern leadership principles to inspire personal growth, success, and fulfillment